Bundaberg conjures images of golden sunshine, rolling sugarcane fields, and of course, Australia's most famous rum. Step back in time as you enter the historic grounds of the Bundaberg Rum Distillery, established in the 1880s, and explore tales of a rich rum-making legacy that transforms local sugarcane into the nationally praised Bundaberg Rum. Witness the crushing of sugarcane, the sweet aroma filling the air. Learn about the fermentation process, where the magic of yeast transforms the sugarcane juice into a base for rum. Explore the towering stills, the beating heart of the distillery, where the rum vaporises and takes on its characteristic flavour. This full sensory experience culminates with a treat at the end, sampling various Bundaberg Rums. Savour the distinct flavours, from the smooth and mellow Bundaberg Original to the bolder and more complex expressions.

No visit to the Bundaberg Rum Distillery is complete without a trip to the Bundaberg Rum Visitor Centre. Here, you can find a treasure trove of rum-themed merchandise, from branded clothing and accessories to specialty Bundaberg Rum blends. It's the perfect place to pick up a unique souvenir that commemorates your rum-soaked adventure. Remember, responsible enjoyment is key. The distillery offers tastings as part of the tour. Conclude your visit by grabbing your favourite bottle and take this cultural icon with you to your next exciting tourist destination.